Packaging - draft 1

Packaging is a very important part of my toy. The packaging has to be interesting to look at so that people would pick it up off the shelf. It also has to encourage the person into buying the toy, and since designer toys are expensive this is very important.

This designer toy packaging has cartoon-styled drawings of the toy in the front and colours and patterns relating to what the toy is; in this case it looks like a cake tin because the toys are based on cakes.














I wanted my designer toy packaging to be very similar to my posters, simplistic and eye catching. I decided that I could not have a different colour on every box as this would give away what coloured toy was inside, and I want the toys to be a 'suprise' for each person (they wont know which one they get until they open it).

Here is one of my first ideas. Since the platypus comes from Australia I used colours that reminded me of Australia (sandy colours). I also added a small photograph of my toy and it's original name. This packaging was made before I changed his name to Bill.

The green bubble on the front of the packaging was the part I would cut out and put acetate there instead. However, after making this packaging I have realised that I can't have acetate on the font otherwise people will see what coloured toy is inside.