Wednesday, 29 February 2012

My Target Audience




Today I focused on my target audience. My target audience is the sort of people that would actually go to a shop or websiote and decide to purchase my designer toy. I have clearly stated before that I don't want it to be children as designer toys aren't suitable for children.

When I visited the Kibrobot shop in London I asked the shopkeeper about the sorts of customers he gets in his shop. He said that, "Most of the people that come into the shop are aged between 5-30, but the only people that actually buy the toys are aged 20+." This showed me that my target audience would be people of the same age; maybe collectors or comic book fans.

The classic characters that came to mind when thinking of my audience is the gang from the Big Bang Theory.

Cast of Big Bang Theory in their
local comic book shop

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