Today I focused on my target audience. My target audience is the sort of people that would actually go to a shop or websiote and decide to purchase my designer toy. I have clearly stated before that I don't want it to be children as designer toys aren't suitable for children.
When I visited the Kibrobot shop in London I asked the shopkeeper about the sorts of customers he gets in his shop. He said that, "Most of the people that come into the shop are aged between 5-30, but the only people that actually buy the toys are aged 20+." This showed me that my target audience would be people of the same age; maybe collectors or comic book fans.
The classic characters that came to mind when thinking of my audience is the gang from the Big Bang Theory.
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| Cast of Big Bang Theory in their local comic book shop |

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